A hotel-branded magazine can be an essential element of your marketing communications strategy and serves many purposes. The primary reasons, however, of investing in magazine publishing are customer education, retention and brand loyalty. Any service or product is about providing value. Hospitality is not an exception.
Increase guest loyalty with relevant content
As a part of branded content, your magazine is a media for promoting your brand through custom content. By choosing the topics related to your destination, you will not only be promoting your destination but also your own establishment. You can increase brand awareness by educating your customer about your sister properties and different destinations where you have your hotels. In order to increase your guests’ loyalty, you need to work on creating strong long-lasting relationships with them. You can take advantage of this format for your magazine, too. Use your magazine to tell your guests about your loyalty program and the benefits the guests can get by joining it. Increase the number of members by spreading the word about your well-designed and beneficial loyalty club.
My hotel already has a blog, why create a magazine?
The objectives might seem similar, but the formats are quite different, and in the long run, the two media serve different purposes. A magazine is designed for actual guests of your hotel and its content is meant to educate and entertain guests during their stay as well as prior or after it. It is a complete product that has its story and its style. A blog, on the other hand, is a media that serves you by educating your customers or potential customers prior to their arrival, it can be the first touchpoint with your brand and it can also be a motivation to decide to choose your brand instead of another one. You should consider your magazine, just like your blog, as a part of a complex content strategy that consists of different formats and different media that work together to reach the highest results.
Should I go for an Online or Print Magazine?
The answer is – both! “Print is the new black” – they say, and it is now “non-traditional”, which makes it interesting and exciting. A print custom-branded magazine is a perfect solution for hoteliers, as people enjoy a nice read during their holidays. By providing your guests with an in-room branded magazine, you will enhance their experience and will add value by providing a carefully designed custom content for your specific audience. When on holidays, people don’t tend to stay on the internet as much, they would rather opt for disconnecting. And your magazine will only help them do it.
How can Lux Lifestyle PR help?
We look after the entire magazine process. From creating high-quality content, designing the magazine to executing the production giving you the best choice of the format, the paper type and printing style for your hotel magazine.